Whether it’s ethnographic research, usability research, or marketing research, I’ve learned that the best insights aren’t always gleaned from scheduled research.
Here’s a photo of impromptu research, conducted by Betsy Weber, TechSmith’s product evangelist. I was her research subject. Betsy recorded me pushing sugar packets around a table as I explained how I’d like Camtasia to behave.
Betsy takes information like this from the field back to the Camtasia team. There’s no guarantee that my idea will influence future product development, but what this photo shows is that TechSmith listens to its users and customers.
The ongoing stream of research and information that Betsy provides ensures better design of products that will be relevant and satisfying for TechSmith customers down the line.