Ideas are disposable

Having a good design idea is not an amazing event. People have good design ideas all the time. What is amazing is having lots of good design ideas, so that they can be combined and iterated into the best possible design.

Here’s why ideas are disposable:

1. Sketching lets you capture lots of ideas, quickly and inexpensively.
2. The more ideas you try for, the sooner you learn that it’s easy to come up with five or more ideas.
3. The easier it gets to have lots of ideas, the sooner you realise the value of any one idea is minimal.

Minimal value = disposable.

This is one of the keys to the success of Five Sketches™. Once you learn how easy ideas are to have, you can saturate the design space, iterate the design, and produce excellent design outcomes at will.