Five Sketches™

If your user persona includes an image, which type of image helps the team produce designs that are more usable?

The illustration on the left?  Or the photo on the right?
According to Frank Long’s research paper, Real or Imaginary: The effectiveness of using personas in product design, photos are better than illustrations. Teams whose user personas include a photograph […]

If you’re creating user personas, How-To articles often tell you that you only need two or three personas at most. That’s fine for most web-design projects. However, if you are working on an enterprise-wide system that has modules for different types of professionals who each perform distinct and substantial tasks, then you will have a […]

When you’re researching users, every once in a while you come across one that’s an anomaly. You must decide whether to exclude their data points in the set or whether to adjust your model of the users.
Let me tell you about one such user. I’ll call him Bob (not his real name). I met Bob during […]

It’s been a year since that flash of insight hit me. Looking back, getting to what I now call the Five Sketches™ ideation-design method was an interesting journey.
The setting. I was working on a two-person usability team faced with six major software- and web products to support. We were empowered to do usability, but not design. At the time, the team was in the […]