Whether it’s ethnographic research, usability research, or marketing research, I’ve learned that the best insights aren’t always gleaned from scheduled research.
Here’s a photo of impromptu research, conducted by Betsy Weber, TechSmith’s product evangelist. I was her research subject. Betsy recorded me pushing sugar packets around a table as I explained how I’d like Camtasia to behave.
Betsy […]
May 7th, 2009 | Tags: Betsy Weber, Camtasia, customer research, ethnographic research, interaction design, listening, marketing research, software design, software development, sugar packets, TechSmith, Usability, usability research, user research, video | Category: Design, process, business, Usability |
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