Five Sketches™

If you’re creating user personas, How-To articles often tell you that you only need two or three personas at most. That’s fine for most web-design projects. However, if you are working on an enterprise-wide system that has modules for different types of professionals who each perform distinct and substantial tasks, then you will have a […]

Microsoft’s Bill Buxton recently wrote an article for Business Week, titled On Engineering and Design: An open letter. In it, Buxton explains that developers can improve the user experience of the product that they’re building by learning three of the four layers that engage designers:

Design awareness.
Design literacy.
Design thinking.

Buxton also mentions a fourth layer, design practice. He explains that […]

For a Five Sketches™ design session, I ask design participants to bring at least five substantially different ideas to the table, in the form of sketches. A common initial reaction is: “…But I can’t sketch!”
Many design participants believe they cannot draw. To be honest, I believe that about myself. People who feel they cannot draw tend to extend that belief […]

Whether it’s ethnographic research, usability research, or marketing research, I’ve learned that the best insights aren’t always gleaned from scheduled research.
Here’s a photo of impromptu research, conducted by Betsy Weber, TechSmith’s product evangelist. I was her research subject. Betsy recorded me pushing sugar packets around a table as I explained how I’d like Camtasia to behave.

Betsy […]

Over the past month, I’ve come across the same discussion several times: “When designing a website or product, do you use wireframing or prototyping?”
The first part of my answer is: “Make sure you sketch, first.”
At the design stage, sketching, wire-framing, and prototyping are not equal. Sketching is useful at the divergent phase of design because it lets […]

Here are three techniques for eliciting more feedback on your designs:

show users some alternatives, so more than one design.
show users a low-fidelity rather than high-fidelity rendering.
ask users to sketch their feedback.

To iterate and improve the design, you need honest feedback.  Let’s look at how and why each of these techniques might work.
Showing alternative designs signals that the design process […]

Three-quarters of the way through a Five Sketches™ session, to help iterate and reduce the number of possible design solutions, the team turns to analysis. This includes a usability analysis.
 
After Œ informing and defining the problem  without judgement  and  generating and sketching lots of ideas  without judgment , it’s often a relief for the team to […]

It takes a range of skills to develop a product. Each skill—embodied in the individuals who apply that skill—brings with it a different focus:

Product managers talk about features and market needs.
Business development  talk about revenue opportunities.
Developers talk about functionality.
Usability analysts talk about product- and user performance.
Interaction designers talk about the user experience.
QA talks about quality and defects.
Marketing talks about the messaging.
Technical communicators […]

I first heard Bill Buxton talking about sketching in Texas, at the UPA 2007 annual conference. I was running around with a video camera asking people what they thought of Bill Buxton’s presentation. Everyone loved it, including his ideas on sketching and design. But almost everyone I spoke to also said Buxton’s requirement for five sketches […]

I was reading a comment by Creative Sage CIO and CEO, Cathryn Hrudicka, about corporations that want to use social media to reach their market:
The process of trying to become a more “transparent” organization, so they can use social media tools, pushes many organizations—companies, nonprofits, trade associations—into change, especially if they have had a very bureaucratic and non-transparent […]