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	<title>Five Sketches™ &#187; silos</title>
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	<description>Ideation, design, and usability for development teams</description>
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		<title>Designing and influencing user performance</title>
		<link>http://fivesketches.com/2009/09/design-and-influence-performance/</link>
		<comments>http://fivesketches.com/2009/09/design-and-influence-performance/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 11:55:37 +0000</pubDate>
		<dc:creator>JeromeR</dc:creator>
				<category><![CDATA[Design, process, business]]></category>
		<category><![CDATA[background noise]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[business-to-consumer]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[display size]]></category>
		<category><![CDATA[displays]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Mary Czerwinski]]></category>
		<category><![CDATA[Sabine Schlittmeier]]></category>
		<category><![CDATA[screens]]></category>
		<category><![CDATA[short-term memory]]></category>
		<category><![CDATA[silos]]></category>
		<category><![CDATA[software design]]></category>
		<category><![CDATA[soundscape]]></category>
		<category><![CDATA[sustained attention]]></category>
		<category><![CDATA[Tao Ni]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[user performance]]></category>
		<category><![CDATA[User-experience design]]></category>
		<category><![CDATA[UX design]]></category>
		<category><![CDATA[verbal-logical reasoning]]></category>

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		<description><![CDATA[When designing the user experience of software, UX- and Development teams often focus on how the user interface supports user performance, because that&#8217;s within their locus of control. Once the product is in the wild, environmental factors may reduce user performance despite the team&#8217;s best product-design efforts. But I believe it&#8217;s possible for a UX team to [...]]]></description>
			<content:encoded><![CDATA[<p>When designing the user experience of software, UX- and Development teams often focus on how the <strong><span style="color: #454567;">user interface</span></strong> supports user performance, because that&#8217;s within their locus of control. Once the product is in the wild, environmental factors may reduce user performance despite the team&#8217;s best product-design efforts. But I believe it&#8217;s possible for a UX team to also influence the environment in which their products get used. Consider two of these:</p>
<ul>
<li>The user&#8217;s display size.</li>
<li>The soundscape.</li>
</ul>
<h5>Large displays &lt; one salary</h5>
<p><img class="alignnone size-full wp-image-2321" style="float:right;" title="The environment affects user performance" src="http://fivesketches.com/wp-content/uploads/2009/07/open-plan-office.png" alt="The environment affects user performance" width="330" height="127" />Users of all ages and genders are more effective at performing search tasks and comparison tasks (Tao Ni <em>et al</em>, 2006), and more effective at spatial tasks, when they use large displays. Mary Czerwinski <em>et al</em>, reported a <strong><span style="color: #454567;">12% significant performance benefit</span></strong> (2003). However, when given a choice, people <em>don&#8217;t want</em> very large displays on their office desks; they opt for medium-sized displays instead. One study showed that older users least prefer large displays but stand to gain the most performance benefit. (This study was done before multi-monitor arrangements became common.)</p>
<p>A 12% improvement in performance suggests that 7 people with large displays could theoretically do the job of 8 people with medium displays. <span style="color: #454567;"><strong>How many large displays could your office buy for one person&#8217;s salary every year?</strong></span> For business-to-business sales and especially for enterprise-wide software implementations, there&#8217;s a place for sales teams and proposal writers to mention the business case for larger displays.</p>
<p>Call it what you want—innovation, thinking outside the box, providing solutions—your UX-Design team can work with the Sales and Service/Implementation teams to ensure customers get solutions that include better hardware choices.</p>
<h5>Speak less clearly, please</h5>
<p>A half-decade of <a title="Opens in a new window" href="http://www.sea-acustica.es/WEB_ICA_07/fchrs/papers/rba-10-003.pdf" target="_blank">research by Dr Sabine Schlittmeier</a> has expanded on what common sense told us: it&#8217;s harder to concentrate when others are chatting in the background. Schlittmeier found that when background speech is louder and more intelligible, it negatively affects verbal short-term memory, sustained attention, and verbal-logical reasoning. When I asked her what techniques have been shown successful, Schlittmeier told me that a masking sound, such as music or talk radio, is not objectively effective because the higher level of background sound has detrimental cognitive effects, but subjectively people <em>feel</em> this is effective. She added that there&#8217;s a measurable benefit to:</p>
<ul>
<li>Shifting high-concentration work to times when fewer people are around.</li>
<li>Doing high-concentration work in single offices.</li>
</ul>
<p>I suppose working remotely—from a quiet home—is a variation of these solutions.</p>
<p>I also asked, &#8220;What one thing, if handled differently, would most improve the way people experience noise at work?&#8221; Schlittmeier said it&#8217;s not about one thing. She recommended attacking problem sound from all dimensions at once: loudness, frequency characteristics, sound production, transmission, and so on.</p>
<p>The way I read the research results, reducing background speech to a soft, unintelligible noise could result in a <span style="color: #454567;"><strong>10% to 25% decrease in memory errors and logic errors</strong></span>, and an <strong><span style="color: #454567;">18% increase in attention span</span></strong>. What Schlittmeier hasn&#8217;t provided is data about overall productivity improvement, without which it&#8217;s harder to make a business case for spending on office-noise abatement.</p>
<p>But there are other ways to mitigate the background office noise that affects your users, and you may be able to influence how your customers approach that problem.</p>
<p><img class="alignnone size-full wp-image-2684" style="float:right;" title="A box that promotes wide screeens or headsets" src="http://fivesketches.com/wp-content/uploads/2009/09/product-boxes.png" alt="A box that promotes wide screeens or headsets" width="348" height="198" />Again: call it what you want—innovation, thinking outside the box, providing solutions—your UX-Design team can work with the Marketing team to influence the environment through traditional marketing. Imagine a business-to-consumer product that is designed to work even better with a (noise-cancelling) headset—and which is depicted in use with headsets in the marketing messages and on the packaging.</p>
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