Informing what you design and build

I was recently invited to join a design-specification review for a feature I’ll call Feature X.
As I listened to the presentation, I thought: “There are pieces missing from this spec.” When the time came for questions, I asked about the project’s scope. ”Your spec is titled Feature X, but I see very little X described in this document. What does X mean […]

This sugar packet is a movie

Whether it’s ethnographic research, usability research, or marketing research, I’ve learned that the best insights aren’t always gleaned from scheduled research.
Here’s a photo of impromptu research, conducted by Betsy Weber, TechSmith’s product evangelist. I was her research subject. Betsy recorded me pushing sugar packets around a table as I explained how I’d like Camtasia to behave.

Betsy […]