Five Sketches™ » competitor benchmarking http://fivesketches.com Ideation, design, and usability for development teams Mon, 31 Jan 2011 04:24:42 +0000 http://wordpress.org/?v=2.9 en hourly 1 Blended usability approach “best” http://fivesketches.com/2008/04/blended-usability-approach-best/ http://fivesketches.com/2008/04/blended-usability-approach-best/#comments Sun, 27 Apr 2008 15:10:28 +0000 JeromeR http://fivesketches.com/?p=976 I received a brochure in the mail, titled Time for a Tune-up: How improving usability can improve the fortunes of your web site. It recommends this blend of usability methods:

  • A blended approachExpert reviews focus on workflows and give best results when the scope is clearly defined.
  • Usability studies are more time-consuming than expert reviews, but is the best way to uncover real issues.
  • Competitor benchmarking looks at the wider context.

The brochure is written by online-marketing consultants, and with Web sites in mind, but its content is also relevant to other development activities.

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