Reduce spam without hindering usability

If your website lets visitors sign up, join in, or add comments and reviews, then—in addition to the legitimate details you want people to contribute—you’re getting some garbage. Some of this garbage is sent by automated spam-bots.

Plenty of experts recommend methods to avoid spam, but are you thinking about the burden to your site visitors of the spam-avoidance methods you choose, and the resulting cost to you in abandonment and attrition?

Who should pay to ensure your business’ data is clean, or that all the content on your site is relevant? Should it be your business that pays? …Or do you pass the cost to your legitimate site visitors—the readers, members, or customers that you want to serve? Continue reading “Reduce spam without hindering usability”