The business case for design: ROI

Peter Merholz of Adaptive Path explained his view that customer experience is an investment, not a cost, in an article this week on Harvard Business Publishing’s site.
I adapted one of the “linking elephants” illustrations in the Merholz article by adding another row of boxes and text to illustrate what Merholz says: it is design that motivates […]

Validating your development method

On Agile product design, I read:
If you tell someone about a great idea, and they say “That’s a great idea,” it’s not a pattern.
If you tell someone a great idea, and they say “Yes, we do something like that too,” that’s a pattern.
 Exactly! That’s why I speak about Five Sketches™ at conferences and professional development sessions. And […]

Generative design vs. Five Sketches™

Leah Buley talked about generative design at the South by Southwest Interactive conference, today. Buley feels design methods are lacking in the set of professional tools we use for software development: “We don’t have so many good, reliable, repeatable design techniques.” I agree with her.
Buley tells how, in her first design session at Adaptive Path, she was handed a pen and […]