Design better online-video chatting

Last year I worked with a team most of whose members were on a different continent. Since my job as a usability analyst and interaction designer often requires me to influence, motivate, and give feedback about work already completed, I quickly adopted online video—mainly Skype—in order to see the non-verbal communication cues of my teammates.

In the course of my work, I spent many hours Skyping with team members in Australia, India, and Canada. I experimented with camera locations and different video software, including MeBeam, Live Messenger, and Skype. I also read about the research of David Nguyen and John Canny in Face-to-Face: Empathy Effects of Video Framing. The researchers explain how the right use of cameras makes an online experience as good as a face-to-face experience. And I put this together with research presented by Byron Reeves and Clifford Nass in The Media Equation: How People Treat Computers, Television and New Media Like Real People and Places. The authors explain how, in many ways, the human brain cannot distinguish between an online experience and a live, in-person experience.

I realised that it’s not just about how I communicate with my team members. As an interaction designer, I can improve the user experience of online video chat and online video calls—for example, in live Support calls—by considering:

  • What is needed to give the illusion of eye contact?
  • Since people aren’t in the same space, eye contact isn’t real, but eye contact can be simulated, with all the benefits that ensue from actual eye contact.

  • How do we minimise the false non-verbal cues that online experiences can introduce?
  • Poor camera position creates cues that aren’t really there, but the viewer’s brain still processes and reacts to them. False cues can convey boredom, submissiveness, disrespect, and so on.

  • What exactly should the video include in its frame?
  • To get results that are equivalent to a face-to-face meeting, what’s in the frame is critical. For live online video calls, the common heads-only frame is undesirable.

Since a lot of the above information is best conveyed visually, here’s a movie to explain it:

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