Five Sketches™

I was talking to a B2B product manager who told me “The industry we target sees little difference between our product and our competitors.” Their plan is to differentiate their product from its competitors. My question: to make your software different from that of the competition, should you mainly add new functionality or mainly improve the usability?
Bob Holt addresses this […]

My Vancouver colleagues and I had the chance to hear Scott Berkun speak, last week, at an event hosted by Vancouver User Experience. I sat in the front row with Sharon and Sam. Colin and Ken sat in the back.
Berkun shared his “creativity hacks”—a term he uses to describe the tips or advice that you […]

While developing Five Sketches™, I was asking questions about how best to support developers who also need to design. Where do good ideas come from? What environment lets creativity grow? And the big worry: is the Five-Sketches™ method enough to stimulate creativity and lower the barriers to creativity?
Harvard Business School’s Teresa Amabile devotes her entire research program […]